Gladwords

Bing experiments with ads IN the organic listings!

douglasw — Fri, 18 Nov 2011 15:19:56 +0000

I can’t begin to tell you how surprised I am at this news. Bing are doing something quite controversial in the land of PPC.

Placing adverts amongst the organic search results is at best cutting-edge and at worst, misleading. They’re not the first to try this sort of thing, which makes it all the more surprising given that Yahoo and Google’s previous experiments were widely criticised.

Hopefully they’ll release some data to show the results. I have to admit I’m intrigued!

Christmas Campaign!

douglasw — Fri, 18 Nov 2011 15:10:14 +0000

Are your Adwords ready for Xmas? Are you targetting Christmas shoppers? Doing any special offers?

Christmas is the busiest time of year for retailers. You may have a smooth running Adwords campaign for the rest of the year, but if you don’t make a few changes for Xmas you’re missing a trick! There’s plenty of extra traffic out there on the web. Make sure you’re getting your share.

Online advertising market grows

douglasw — Tue, 08 Nov 2011 12:08:13 +0000

The online advertising market in the UK is now worth more the £4bn, and accounts for £1 in every £4 of total advertising spend.

Paid search (PPC) is still the most popular method of advertising online. The PPC market grew approximately 8% last year. Perhaps surprisingly, advertising on the display network seems to be catching up, growing approximately 27% last year!

Good news for advertising professionals like me

Remarketing

douglasw — Tue, 08 Nov 2011 11:04:34 +0000

In Google Adwords, remarketing is basically a method of targeting people who have already visited your site, and then clicked off for whatever reason. It can be effective, but it can also be a waste of money.

A new client of ours had been spending a significant sum of money purchasing impressions on the Google network without considering frequency capping (how many times a potential customer sees your advert).

The result? A waste of money! If a customer has ignored your offering 100 times already, don’t bother spending money asking them to look at it once more!

Coming soon!

douglasw — Tue, 08 Nov 2011 10:53:50 +0000

Gladwords will soon be able to offer Online Reputation Management (ORM) solutions.

ORM is a growing sector, fuelled by the growth of social networks like Facebook, Google Plus, blogs etc.

Do you know what people are saying about you online?

Keep an eye on our website for updates!

Test Interview Post

Frankie Jarrett — Thu, 13 Oct 2011 07:05:37 +0000

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Another Item

Frankie Jarrett — Thu, 13 Oct 2011 07:05:22 +0000

This is Big News!

Frankie Jarrett — Thu, 13 Oct 2011 07:05:10 +0000

Hello world!

Frankie Jarrett — Thu, 13 Oct 2011 02:42:40 +0000

Hello world!

Rachael Butts — Tue, 16 Aug 2011 18:14:17 +0000

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!