Online advertising market grows

The online advertising market in the UK is now worth more the £4bn, and accounts for £1 in every £4 of total advertising spend.

Paid search (PPC) is still the most popular method of advertising online.  The PPC market grew approximately 8% last year.  Perhaps surprisingly, advertising on the display network seems to be catching up, growing approximately 27% last year!

Good news for advertising professionals like me :)

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