Services
Paid search/PPC Consulting Industry
There are hundreds of Pay Per Click (PPC) consultancy firms out there. Most of them will charge you a percentage of your advertising spend to manage your account, and whilst this is fine for large organisations with an ever-changing product line, it is unnecessary for most SME’s. We are different.
Competency
We have been delivering impressive, measurable results for 5 years. Our clients are SME’s with a combined advertising budget of around £1.1 million per annum, and with our help they generate more than £7 million of revenue via their online advertising. Your account manager will have achieved Google Adwords Certification status and will be proficient with other platforms such as Facebook, Bing, Yahoo and Stumbleupon.
Pricing
Our set-up fee is £350. Thereafter, you can either manage your account yourself, or get us to do it from as little as £250 per month. By the time we’ve finished our research and set up your adverts on Google, Facebook, Bing etc, your campaign will be in good shape. Depending on your product range or service offering, you may be able to manage your account in-house. If things are more complicated than that, our ongoing account management starts at £250 per month.
Other PPC consultants may suggest charging you a percentage of your advertising spend. Beware! This strikes us a strange and unfair pricing model, since
- There is no incentive for the consultant to keep your spend down, and
- The consultant is penalized if he/she manages to lower your spend.
Professional
We value our clients, and pride ourselves on our friendly but professional approach.
What We Don’t Do
We don’t design, build or maintain websites, although we will make helpful suggestions to aid your advertising campaign.
We don’t spend more time on your account than we need to. Our clients are small businesses that usually just need a bit of help setting things up.
We don’t use vague phrases like ‘increased brand awareness’ to cover up the fact that your adverts aren’t getting clicked on.
We don’t report information in such a complicated way that it needs to be deciphered before it becomes useful to your business.
