Remarketing

In Google Adwords, remarketing is basically a method of targeting people who have already visited your site, and then clicked off for whatever reason.  It can be effective, but it can also be a waste of money.

A new client of ours had been spending a significant sum of money purchasing impressions on the Google network without considering frequency capping (how many times a potential customer sees your advert).

The result? A waste of money!  If a customer has ignored your offering 100 times already, don’t bother spending money asking them to look at it once more!